Varsity Sweater Shirt Customizer

Varsity Sweater needed a way for customers to personalize sweaters and shirts directly on their storefront — pick colors, add patches, choose lettering — and see the result in real time before adding to cart.

We built a WooCommerce-native product customizer on WordPress that renders a live preview as shoppers make selections. Every option syncs with inventory and pricing, so what they see is what they get — no surprises at checkout.

The plugin integrates cleanly into their storefront, loads fast, and works on mobile. It replaced a clunky back-and-forth email process with a self-service flow that increased conversions.

Birrdd designed and built their marketing and storefront end to end — custom theme and implementation, not a generic page builder. See the Varsity Sweater project for the full story.